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Rolls out new shave cream and lotions under company's DTC brand.
February 3, 2020
By: Happi Staff
Bic, a company best known in the US for shavers, pens and lighters, has rolled out a new line of topical grooming products under its Made For You direct-to-consumer (DTC) brand. Made for You Shave Cream, Body Lotion and Face Lotion complement the company's Made For You refillable razor system, which is available exclusively on Amazon. The launch marks Bic's foray into these topical grooming categories in the US. Bic contends Made For Your taps into the evolving consumer mindset ...
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